The Importance of Giving Back
An organization's social responsibility is increasingly important to success as a brand. Philanthropic efforts not only improve a company's reputation, but can act as a market differentiator and even boost employee retention.
Did you know that consumers are willing to pay 6 % more for products from companies that contribute to their communities?1 Millennials and members of Generation Z care deeply about how their employers act. They don’t want to just work and buy from any business. They want to ensure their money is going to good use.
More and more, individuals want to know about where their dollar goes, and how their work impacts society as a whole. In fact, in a survey of more than 2 000 people, nearly 66 % of people between the ages of 18 and 34 said they were somewhat more likely to want to work for a company that gave to charity. For all age brackets, that number was either right below or above 50 %.2
According to a research study from Ultimate Software and the Center for Generational Kinetics (CGK), 85 % of employees say that an organization’s level of social responsibility impacts their decision to stay longer. Read on to learn how to create a culture of caring at your organization, and how best-in-class technology can help.
How to Create a Culture of Caring
Now the question remains: how do you incorporate philanthropic efforts into your company’s culture?
Ultimate Software's Approach
At Ultimate Software, "People First" is more than just our slogan. It's the way we all act every day. From different support communities, such as PrideUS and UltiHope, to new development opportunities, we constantly strive to put our customers and our people first.
"The truest measure of a company is how it treats its lowest paid employee." - Scott Scherr
From paid service days to community collections and donations for disaster relief, Ultimate makes it a priority to help others. And it's more than just talk. Every employee gets three service days a year that can be used at a variety of non-profit organizations.
We also participate in nationwide charities that include multiple drives throughout the year.
In 2018, Ultimate Software raised more than 1 $.2 million for 12 different charities through our fundraising tool, UltiPro® Giving.
Ultimate also gives back to their own people. After the Parkland shooting in 2018, UltiPro Giving was used to donate to Marjory Stoneman Douglas High School. And after Hurricane Irma, a category four hurricane that hit South Florida in the fall of 2017, many people were left without power and access to clean water. Ultimate Software shipped in palettes of water to provide to employees as well as provided food trucks for lunch, to offer employees a free meal.
To learn more about how we are committed to our communities, check out our giving back page.
Click. Give. Change the World.TM
UltiPro Giving enables companies to offer employees more opportunities to make a difference in their communities in an easy and convenient way. UltiPro Giving helps facilitate and promote charitable giving campaigns with your organization's payroll. And it comes included with UltiPro at no additional cost.
Through UltiPro, you can create, schedule, and distribute charitable campaigns. It's simple. HR can leverage an intuitive dashboard to set up giving campaigns and track participation and engagement levels, while employees can easily contribute using the mobile app and have the donation automatically deducted from their paycheck.
Want to see how easy it is? Discover the power of UltiPro Giving.
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